Working as VP of Creative at Instrument is a focus on the people and the craft, a mutual care that is at the center of Instrument’s values. In close partnership with my co-lead Tsilli Pines, we foster consistent touch points of inspiration, education, and coaching for writers and designers at all levels. We run monthly creative workshops, strategize regularly with creative leaders and work closely in key client moments. Last year we piloted programs including seating under-represented design professionals in the college classroom to raise visibility of creative excellence from a diverse lens, as well as Emerging Futures, an internship program built to identify future voices of our industry. It’s an honor to think across so many verticals with such incredible designers, writers, clients and community members.
My personal passion for sports, people and storytelling has been the binding agent for many years of work with Nike, most recently as a creative leader. I’ve lead teams on content and storytelling projects for interactive spaces as a Creative Director across North America categories (from Womens, N7, Kids and Purpose). Previously as a designer I had the dream opportunity to illustrate and design for Global Football. Contact for case studies.
For multiple years I worked as a Creative Director on a team focused on Google projects at Instrument. I lead work across product areas, overseeing multidisciplinary teams creating marketing websites, animated content, branding, illustration and interactive experiments with Google I/O, Tensor Flow, Google Photos, Google News, Fi, X and more. Every moment on this team was a wonderful opportunity for collaboration to solve our project briefs in the place where accessibility and creativity meet. Contact for case studies.
Learning is life long. I care deeply about the joyful experience of creative expression, and unpacking of obstacles that can get in the way of that. I have taught design at Portland State University, as well as pop-up workshops around the globe, from SSHHNYC in New York, Outlet in Portland and RetroJam in Japan. Some most recent talks I’ve given were with Adobe 99u and Creative Mornings. My approach varies in formats from hands-on workshops to lectures and a mix of the two. I love these moments to connect, engage, inspire and learn.
I am an artist at heart and every project starts with a pencil scratch, whether it’s a website, a video or an illustration itself. I’ve made illustrations for The New York Times, ACLU Magazine, Adobe, Nike, Big Cartel and filled up countless sketchbooks in between. Check out more of my illustration work on Instagram.
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